Your customers are searching. The question is whether they find you.
Search isn't just Google anymore. It's AI Overviews, ChatGPT, Perplexity, and voice assistants — and most small business websites aren't built to show up in any of them. We fix that from day one.
Ranking on Google used to be enough
It still matters — a lot. But it's no longer the whole picture.
Nearly 60% of Google searches now end without anyone clicking a single result. (Source: SparkToro, 2024) Google answers the question right there on the page. Meanwhile, AI tools like ChatGPT and Perplexity are pulling answers directly from the web — and the sites they cite aren't always the ones ranking #1.
AI-referred website traffic jumped over 500% in 2025 alone. (Source: Semrush, 2025) This isn't a future trend — it's already how a significant portion of your potential customers find businesses like yours. If your site isn't structured to be readable by both search engines and AI systems, you're handing those customers to whoever is.
Three disciplines. One site. Built to be found everywhere.
We don't pick one and ignore the others. Every site we build covers the full picture.
SEO — Traditional search
Google and Bing still drive the majority of search traffic. We build your site with proper structure, fast load times, keyword-targeted copy, local schema, and everything Google's crawlers need to understand what you do and where you do it.
Google · Bing · Google Maps · Local Pack
GEO — AI search visibility
Generative Engine Optimization is about making your content citable by AI systems. We write and structure your pages so ChatGPT, Perplexity, and Google AI Overviews pull from your site — not just link to it. That's a different kind of visibility, and it requires a different approach to content.
ChatGPT · Perplexity · Google AI Overviews · Gemini
AEO — Answer engine optimization
When someone asks a question, AI systems look for the clearest, most direct answer on the page — not the most optimized one. We structure your content to answer real questions your customers are asking, in plain language, in the right place. That's how you get quoted as the source.
Featured Snippets · Voice Search · AI Answers · FAQ Schema
Baked in, not bolted on
Every site we build gets these from the start. Not as an add-on. Not on request. Just done.
Local SEO & Maps setup
Business name, address, phone number — consistent and structured across your site and schema markup. When someone searches for what you do near them, your name comes up.
Page speed that passes Core Web Vitals
Google uses speed as a ranking signal. We write clean code, compress images, and skip the bloated frameworks — so your site loads fast on any connection, on any device.
Semantic HTML & heading structure
Search engines and AI systems read your page the same way a screen reader does — top to bottom, following headings. We make sure that structure tells a coherent, indexed story about your business.
Meta titles & descriptions
Written to match how people actually search — not keyword-stuffed, not vague. The goal is to earn the click when you do appear in results.
Sitemap, robots.txt & canonical tags
The technical plumbing that tells search engines which pages to index, which to ignore, and which version is the authoritative one. Set up correctly from the start — not as an afterthought.
HTTPS & security signals
Every site we host includes an SSL certificate. Google flags unencrypted sites in Chrome and de-prioritizes them in rankings. There's no reason not to have this — and we make sure you always do.
Start solid. Scale when you're ready.
Both plans include everything above. Premium adds the ongoing work that compounds over time.
Launch — Foundation SEO
- Keyword-targeted page titles & meta
- Local schema markup
- Google Maps integration
- Fast load times & Core Web Vitals
- Sitemap, robots.txt & canonicals
- SSL certificate & secure hosting
- Mobile-first responsive design
- Basic GEO content structure
Premium — Ongoing SEO + GEO + AEO
- Everything in Launch, plus:
- Advanced keyword research & targeting
- FAQ schema & answer-optimised content
- Content structured for AI citation (GEO)
- Google Search Console setup & monitoring
- Ongoing content updates that build authority
- Analytics & AI referral traffic tracking
- E-E-A-T signals built into every page
Things people ask before signing up
How long does it take to Rank on Google & AI?
Honestly, it depends. A brand new domain in a competitive market might take three to six months to see meaningful organic traffic. A local business with little competition can rank within weeks. What we can control is making sure your site is correctly set up from day one — so when Google does crawl it, there's nothing to fix.
What's the difference between SEO, GEO, and AEO?
SEO gets you into Google's ranked results. GEO (Generative Engine Optimization) gets you cited by AI search tools like ChatGPT and Perplexity when they're generating answers. AEO (Answer Engine Optimization) focuses on structuring your content so it gets pulled as the direct answer to a question — in featured snippets, voice results, or AI responses. They overlap heavily, but each rewards slightly different things. We cover all three.
Do I need to write blog posts or create lots of content?
Not necessarily, especially on the Launch plan. Your core pages — homepage, services, contact — can rank well if they're properly written and structured. On Premium, we do recommend adding content over time, because it's the most reliable way to build authority. But we write it for you, so it's not on your plate.
Will my site show up in ChatGPT or Google AI Overviews?
It's not guaranteed — nobody can promise that. What we can do is structure your content the way AI systems prefer: clear, direct answers near the top of the page, authoritative language, proper schema markup, and content that matches real questions. That gives you a real shot at being cited. Sites that ignore this structure almost certainly won't be.
Does any of this work for local businesses, not just e-commerce or tech?
Local businesses arguably benefit the most from good SEO. Someone searching "plumber near me" or "best dentist in [city]" has strong purchase intent — they're ready to call. Getting in front of that search, in Google Maps and in the local pack, is some of the most valuable traffic a small business can get. That's built into every site we make.
What if I already have a website? Can you improve my existing SEO?
Yes. If you have an existing site you're happy with, we can audit it and identify the gaps — technical issues, missing schema, thin content, page speed problems. Get in touch and we'll take a look before recommending anything.
Stop being invisible to the people looking for you.
Every Website Sherpa site is built to rank — in traditional search, AI Overviews, and beyond. Starting at $10/month.
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